MEDIA REACH
Mission:
Informing PARENTS & Inspiring FAMILIES in the Great Lakes Bay Region since 2012!
Website Reach
The Great Lakes Bay Parents’ website contains three sections: Kids Daily Calendar, Blog Articles, and Directories. This includes the resources from organizations and business in the following counties: Arenac, Bay, Isabella, Midland, and Saginaw. Visitors to the website are parents and guardians of minors living in the Great Lakes Bay Region.
Demographics from July 30, 2021 – July 30, 2022
Website Reach from July 30, 2021 – July 30, 2022
Sessions: # of individuals who visited the website
Pageviews: # of webpages visited, counts each time one person views a page
Ave. Session Duration: How long users stay on our website. Users aren’t coming and leaving after 5 seconds.
Bounce Rate: % of people who leave after visiting one page. 72% bounce rate demonstrates that parents are using our website to mainly find something specific, rather than hunt around the site. We plan on keeping new content on our homepage to drive our bounce rate down.
Social Media Reach
Great Lakes Bay Parents post daily on the following social media accounts: Facebook, Twitter, and Instagram. Facebook is the primary account which contains the most likes/ followers. It is used to promote the website, social media campaigns, e-newsletter, and individual events occurring throughout the Great Lakes Bay Region.
Facebook – Demographics (July 31, 2022)
Total Likes: 7100
Total Followers: 7474
Facebook Reach from July 2 – 30, 2022
Total Reach: 18,097
Twitter – (July 31, 2022)
Twitter followers: 871
Instagram – (July 31, 2022)
Instagram followers: 1109
E-Newsletter – Constant Contract
Great Lakes Bay Parents emails a weekly e-newsletter to subscribers living and working in the following counties: Arenac, Bay, Isabella, Midland & Saginaw. Each newsletter contains links to the website’s blog articles and specific seasonal pages, upcoming events from the Kids Daily Calendar, parent classes, and local resources. GLBP is contracted to create newsletters for the following Great Starts: Bay-Arenac, Midland, and Saginaw. These organizations’ goal is to inform parents with children ages 0-8 of regional resources to aid in kindergarten readiness.
Total Number of Subscribers: 873 (July 31, 2022)
Primary Subscribers to the Great Lakes Bay Parent – Family Guide: 590
Secondary Subscribers to Bay-Arenac, Midland, & Saginaw Great Start – Family Guides: 579**
**Some individuals have subscribe to more than one Family Guide.
E-Newsletter Open Rate, Click Rate & Bounce Rate – July 2022 (4 newsletters)
Advertising Opportunities
Calendar Sponsor ($350/ month)
The Kids Daily Calendar contains events that are both family and child friendly occurring in the Great Lakes Bay Region. Event are located in the following counties: Arenac, Bay, Isabella, Midland, and Saginaw County. There were 14, 153 pageviews from July 30, 2021 – July 31, 2022, making it the most visited page on the website. Links to the Calendar is posted weekly on all the social media pages and included on both the primary weekly and secondary e-newsletters.
Benefits:
- Ad with Exclusivity on Calendar page for one month (almost 2500 visitors/ month), and includes a link to the sponsor’s website (monthly)
- Listed as the Calendar sponsor on social media marketing material with tag to social media page (weekly)
- Listed as the Calendar sponsor in the GLBP e-newsletters and includes a link to the sponsor’s website (weekly)
- Listed as sponsor on the Homepage (almost 1400 visitors/ month) and includes a link to the sponsor’s website (monthly)
Directory/ Place Sponsor ($300/ month)
Great Lakes Bay Parents list several directories to help parents find resources available to them in the region. There are 478 organizations/ businesses listed within all the directories. They are located in the following counties: Arenac, Bay, Isabella, Midland, and Saginaw. Listed below are the 10 most popular directories:
- Saginaw County – Birthday – 1343 pageviews
- Places to Host Baby Showers – 1043 Pageviews
- Splash Parks/ Pools – 1022 Pageviews
- Midland County – Birthday – 977 Pageviews
- Bay County – Birthday – 761 Pageviews
- Saginaw County – Summer Camps – 751 Pageviews
- Bay County Summer Camps – 749 Pageviews
- Day Camps – 715 Pageviews
- Midland County – Summer Camps – 698 Pageviews
- Pick Your Own Fruit & Vegetables – 526 Pageviews
*Pageviews are from July 30, 2021 to July 30, 2022
Benefits:
- Ad will appear on Directory page and all individual organizations/ business pages (478 places total), and includes a link to the sponsor’s website (monthly)
- Listed as the sponsor on all Directory social media marketing materials and includes a tag to the sponsor’s social media page (weekly)
- Name listed as Directory sponsor when highlighted in the e-newsletter and includes link to sponsor’s website (weekly)
Guide/ Page Sponsor ($100 – $200/ month)
Guides are created to highlight seasonal events that are popular in the Great Lakes Bay Region. They are posted weekly on the social media pages and included on both the primary weekly and secondary e-newsletters.
The following Guides are published each year:
- Winter Guide (January – February) 391 pageviews in 2022
- Easter Hunt Guide (March – April) 3985 pageviews in 2022
- Spring Break/ Summer Camp Guide (April – August) 1514 pageviews in 2022
- Fall/ Halloween Guide (September – October) 2378 pageviews in 2021
- Holiday Guide (November – December) 1696 pageviews in 2021
Pages are created to highlight specific items. These pages are promoted on the social media accounts and the weekly e-newsletter.
- Places to Host Birthday Parties – 1810 pageviews (July 30, 2021 – July 31, 2022)
- Parent & Me Classes – 1795 pageviews
- T-Ball/ Baseball/ Softball Leagues in the Great Lakes Bay Region – 1061 Pageviews
- Contact/ Submit Your Event – 604 Pageviews
- Parenting Classes – 499 Pageviews
The Guides/ Page Benefits:
- Ad placed on the Guide/ Page chosen and includes a link to the sponsor’s website (monthly)
- Listed as Guide/ Page Sponsor on homepage (10,097 pageviews – July 30, 2021 to July 31, 2022)
- Listed as the sponsor on all Guide/ Page social media marketing materials and includes a tag to the sponsor’s social media page (weekly)
- Name listed as Guide/ Page sponsor when highlighted in the e-newsletter and includes link to sponsor’s website (weekly)
Blog Article ($30/ article)
Blog articles are published weekly on Friday evening. The link is shared on the social media accounts and includes as a featured article in GLBP e-newsletter. If the article applies to families with children ages 0-8 and offers free resources they maybe included in the Great Start e-newsletters.
Example Blog Articles:
Bay Shore Summer Camp! A Life-changing Experience (published March 30, 2022) received 560 pageviews
R1SE: Education & Recreation in Freeland & Midland (published February 1, 2022) received 212 pageviews
Benefits:
- Organization can submit an article between 750 – 1000 words. It must contain at least 2 images (if pictures are taken with a cell phone please maximize the picture quality when sending them by keeping them at “actual size” or at least 2MB) and include all links to the organization’s website and social media pages.
- Article must be directed to a parent audience that promotes a resource for children living in the Great Lakes Bay Region
- Exclusive Ad(500 x 500) on the blog page (weekly)
- Blog shown on homepage for three weeks (1.7K pageviews/month)
- Article will be featured in our email newsletters and included in the following newsletter (2 newsletters)
More Information: Please contact Lori at [email protected]